The Mae Moh Festival is held every year around late November time. It is an extraordinary period in which the majority of people from other regions will travel to northern Thailand to relax and enjoy the cold air of the cool season. The splendid Bua Tong fields, blooming into a yellow carpet, play a vital part in boosting the local economy by attracting a substantial number of both Thai and foreign tourists, thus delivering an appreciable amount of tourists' spending. This, as a result, contributes greatly to the strengthening economy and a decline in the jobless rate which help improve the low-income community. The festival also features the spectacular sound and light shows.