All parties need to play different roles with the common goal of making the consumer aware of the significance
of Halal food consumption. This also calls for the Islamic Department of all the states in Malaysia to disperse the
latest information on the Halal products to the Muslims in line with the practice of Islam as a way of life. Such
continuous effort of dispersing information on the latest issues of Halal products/services would certainly assist
consumers to be more conscious and well informed in making wise decision on their food/service consumptions. It
is hoped that their awareness and better understanding on Halal products/services would also create higher
purchasing power that in return perpetually compel the non-certified firms to pursue on Halal certification. JAKIM
also need to improve the quality of its services in terms of tangibles, reliability, responsiveness, assurance and
empathy. Overall, the successfulness of Halal industry requires coordination and participation of various parties and
strategic marketing strategies in addition to other various contributing factors in putting “Halal “ as one of the
attributes that consumer consider in purchasing products/services.