• A unique Web site, with a look and feel
consistent with the company’s other
marketing efforts
• Complete control over the organization
of the site, the number of pages, and
the size of the files
• A scalable structure to handle increases
in sales and product offerings in the
future
• More flexibility to modify and manage
the site as the company changes
• The opportunity to integrate the firm’s
Web-based business systems with its
other information systems, creating the
potential for more savings and better
customer service
Whether a firm uses an in-house or a packaged design, the decision about Web hosting
is a separate issue. Although internal hosting has some advantages, such as greater
control and security, the expense would be much greater, especially for a small- to
medium-sized firm.