The “Happy Jetting” campaign very clearly let members of Gen Y know that JetBlue is here for us. With the catchy music, interesting characters and clear message, it was no-nonsense and cut right to the point – JetBlue is the airline that will satisfy the needs of any Gen Y traveler. Whether it’s for business or pleasure, they’ll get us where we need to go. - See more at: http://www.thenextgreatgeneration.com/2010/08/the-dos-and-donts-of-airline-advertising/#sthash.bI5qUyVp.dpuf