The purpose of this business plan regarding expansion agrochemicals business to Myanmar is focused on export agrochemical products of AEC Plus Co., Ltd. firstly to neighboring country i.e. Myanmar where there is the high import possibility of pesticides for crop protection and increasing of value-added agricultural production. As there are the similar cultivable areas, agricultural production, and certain pattern of pesticide consumption compared to Thailand where company has successfully captured the large market share. AEC Plus will be one-stop service to satisfy customers’ needs as the most reliable agrochemical supplier who will run manufacturing procedure and pesticide formulating plant with the high-premium grade of formulated pesticides under the brand of AEC Plus. This business plan is conducted according to primary data and secondary data through in-depth interview with the executive director of AEC Plus, the author’s visit to Myanmar for the Agro Myanmar exhibition and interview with Burmese authority as well as customers, and gathering information from relevant sources.
After considered SWOT analysis for organization, business expansion plan is implemented through marketing, operation, management, and financial plan. Firstly, the marketing plan is relevant to marketing strategies included developed product quality with branding, pricing, place of factory and distribution, and promotion. Secondly, the management plan is related to human resource management among several departments to create an efficient work. Thirdly, the operation plan along the chain of inputs into outputs is proceeded to create profit for company and value for customers. Finally, the financial plan is handled for efficient budgeting and analysis the base case or other possible cases in order that entrepreneurs could cope with various situations.
According to overall analysis and consideration together with primary and secondary data, the business plan to expand agrochemical business to Myanmar by export entry mode should be pleasantly applicable for company in the future.