Beekeepers face the lowest risks if their honey does not need to cross international borders: if they can sell directly to consumers then they should achieve a good price and in a simple way. Fresh, local honey is often (although not always) more highly valued than imported honey, and many beekeepers sell their product directly to consumers. Honey is often used as a barter commodity in villages, especially in remote areas, and can become a highly significant commodity in places isolated by war or sanctions.