Macrobarriers Communication macrobarriers are factors that hinder successful
communication in a general communication situation.16 These factors relate primarily to the
communication environment and the larger world in which communication takes place.
Some common macrobarriers are the following:17
1. The increasing need for information—Because society is changing constantly and rapidly, individuals
have a greater and greater need for information.This growing need tends to overload communication
networks, thereby distorting communication.To minimize the effects of this barrier,
managers should take steps to ensure that organization members are not overloaded with information.
Only information critical to the performance of their jobs should be transmitted to them.