Opportunities
1. Major favorable situations
2. Change in competitive or regulatory circumstances
3. Technological changes and improved buyer/supplier relationship
Weaknesses
1. Limitation of deficiencies in resources, skills, or capabilities that impedes the firm's effective performance.
2. Poor facilities, management skills and financial resources
3. Weak marketing skills and poor brand image
4. Concentration of sales in a few products or to a few customers.
Threats
1.Major unfavorable situations in a firm's environment representing impediments to the firm's desired position
2. The entrance of new competitors
3. Slow market growth
4. Technological changes and new revised regulations
Strengths
1. Strength in resources ,skills or other advantages relative to competitors
2. Strong financial resources
3. Powerful brand image and market leadership
4. Strong buyer-supplier relationship
5. Ability to raise long and short term capital