Above: page of ideas, notes, visual thinking, and thought exploration an essential part of the design process, helping to generate and develop ideas as well as clarify intentions. Finding a "story" that will lend itself to visual interpretation is often a challenge to the designer. For this report for Cadence Design Systems, the aim was to show conceptually the unique role of the company and the irony that difficult situations in a complex industry create growth opportunities. In the completed report, the headline and velour cover inventively encapsulate the aim, with the images reflecting the global and everyday use of Cadence technology.
Design by Cahan & Assoc1ates, USA
Left and right : Initial ideas sheet for sculptural light towers designed to define and frame entrances to the new scheme for Principe Pio, one of Madrid's main rail station and metro interchanges. The design combines ideas of movement, destination, and connection with angled signage elements that further enhance the Idea of dynamic movement. Bold colour reflects the modernity and elegance of the space. Design development and refinement for presentation visuals were done In Illustrator 9.0. Rendering effects were applied in Photoshop 6.
Design by RTKL
Above: page of ideas, notes, visual thinking, and thought exploration an essential part of the design process, helping to generate and develop ideas as well as clarify intentions. Finding a "story" that will lend itself to visual interpretation is often a challenge to the designer. For this report for Cadence Design Systems, the aim was to show conceptually the unique role of the company and the irony that difficult situations in a complex industry create growth opportunities. In the completed report, the headline and velour cover inventively encapsulate the aim, with the images reflecting the global and everyday use of Cadence technology.
Design by Cahan & Assoc1ates, USA
Left and right : Initial ideas sheet for sculptural light towers designed to define and frame entrances to the new scheme for Principe Pio, one of Madrid's main rail station and metro interchanges. The design combines ideas of movement, destination, and connection with angled signage elements that further enhance the Idea of dynamic movement. Bold colour reflects the modernity and elegance of the space. Design development and refinement for presentation visuals were done In Illustrator 9.0. Rendering effects were applied in Photoshop 6.
Design by RTKL
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