Communities using crowdsourcing platforms exist for different reasons.
Communities like the previously mentioned Dell’s Idea Storm and My Starbucks
Idea exist because there are people who have a keen interest in and affinity for
those brands. They participate in the community because they want to better
products and services they receive.
Individuals should be rewarded for their contributions with awards for
outstanding ideas. Idea Bounty, like iStockphoto, offers keen hobbyists a
platform to meaningfully contribute to a cause, and, importantly, be rewarded
for their contributions.