The visitor will often read the exhibit label only when they have finished or their attempt to figure out the exhibit fails. The majority of visitors said that the exhibit itself was explicit enough and that the information on the label was a bonus. Some adult visitors spent a fair amount of time reading the labels and discussing the science behind the exhibits. However, a striking observation was that visitors spent more time at the exhibit when they did not read the label. Bypassing the label seemed to correlate with play and exploration.