The new campaign is seeking to introduce potential visitors to a multi- tude of experiences that China offers throughout its vast country—from luxury travel to soft adventure, skiing, culinary tours, golfing, sampling local culture and tradition as well as viewing some of the most interesting mod- ern architecture, design and art, plus world-class shopping. Travelers could also visit one or all 43 of China's World Heritage Sites! Added to this, China now has a huge number of new luxury hotels, with over 3,000 four- and five- star properties. Whatever your clients are looking for, it's in China.