Nicolas Léonard goes through a very in-depth brand audit detail that discusses not only the footage from their community, but continues to examine every aspect and stage of making and selling the camera and its accompanying accessories, along with logo creation. He explains every aspect of their brand positioning including, brand domain, brand heritage, brand inflection, brand personality brand assets, and brand values [3]. Each of these contributes to GoPro’s overall brand strategy.
As Instagram is a social media platform that is centered on photographs,