We would like to contact you to ask for your assistance and support with a new eco communications initiative that the Regional Environmental Office is working on for FY14.
The “Behind the Scenes” initiative is an opportunity to give Sony customers a chance to learn more about the Sony places (offices, factories) and people (employees) that are responsible for creating the great products they are purchasing. By providing customers with this information, the goal is to build a greater personal relationship which will in turn create a stronger feeling of identity when purchasing a new Sony product and also a sense of loyalty to the Sony brand in the future.
In order to accomplish this, we need your help! As you and your colleagues are directly responsible for manufacturing and selling the different products, we would like to have your stories relating to the different eco aspects of Sony’s operations, beginning with the eco stories of the product designers to those responsible for putting our products in to the hands of the consumer.
In the attached file, we have included more details about the “Behind the Scenes” concept and we would like to ask you for some local eco stories from your respective site which we can use directly on the site specific product webpages. It would be greatly appreciated if you could review the contents of the attached file and provide us with the requested details. If you have any questions, please do not hesitate to contact me at any time and I can explain further.
Many thanks in advance to everyone for their continued support and I look forward to receiving your stories which we can use to create our new Behind the Scenes initiative.