Change is inevitable
• The design of a logistics strategy is based on a range of internal and external factors; these are constantly changing.
• A consequence of these continuous changes, is that the logistics strategy also has to evolve over time.
• Managers cannot design a strategy and then just work on its implementation – they also have to keep adjusting strategy.
Change is inevitable
Some signs that an organisation is not changing to meet new circumstances include:
• low sales and falling market share, as old products are overtaken by competitors
• many customer complaints, particularly about quality and delivery dates
• reliance on a few customers, especially with longterm, fixed-price contracts
• old-fashioned attitudes and operations