A Sustainable Future
It is not yet clear what our sustainable future will look like but with emerging technologies and the improvement of older cleaner fuel sources, many people now look to a post fossil fuel world - including businesses. Since the 1950s, we have experienced unprecedented growth including intensive farming, a technological revolution and a massive increase in our power needs (13, p2) putting even greater pressure and strain on the planet's resources. We are also far more aware of the plight of the developing world and that facing our planet as we now observe both natural and human-caused disasters and the effects that these can have on the ecosystems and on human population. It's vital that we develop new, cleaner technologies to cope with our energy demands but sustainability is not just about the environment.
The biggest social activism movement related to the social development side of sustainability, has been programs such as Fair Trade and the Rainforest Alliance in encouraging good farming practices while ensuring farmers who produce luxury goods such as coffee and cocoa receive a decent living wage (14). Activist and sustainability professionals hope to remove trade barriers in future so that they may benefit everyone, contributing to the economic and social development core of sustainability while promoting good environmental practice