Almost daily the public is besieged by claims for "no-aging" diets, new vitamins,(15) and other wonder foods. There are numerous unsubstantiated reports that natural vitamins are superior to synthetic ones, that fertilized eggs are nutritionally superior to unfertilized eggs, that untreated grains are better than fumigated grains, and the like. One thing that most organically grown food products seem to have in common is that they cost more than conventionally grown foods. But in many cases consumers are(20) misled if they believe organic foods can maintain health and provide better nutritional quality than conventionally grown foods. So there is real cause for concern if consumers, particularly those with limited incomes, distrust the regular food supply and buy only expensive organic foods instead.