Advances in printing and dying allowed more variety in the look of the T-shirt and various styles in the cut of T-shirt such as the tank top and V-neck came in to fashion
The T-shirt was inexpensive,stylish,and could make any statement you cared to print on it. The American T-shirt came into its own in the late sixties. Rock n roll band realized that they could make significant amounts of money selling T-shirts printed with the name of their group. Professional sports followed the band example, and soon the officially licensed team T-shirt became hot merchandise.