Not all specified paths of parent-based school reputation were consistent with
expectations as suggested by Skallerud (2011). In particular, only three of the four
predictors – parental orientation, safe environment and good teachers – were found to
explain unique variance in the prediction of school loyalty. However, learning outcomes
did not significantly influence school loyalty. Although learning outcomes produced
significant bivariate relations with school loyalty, the variable did not yield a significant
path to school loyalty in the structural equation model.
The purpose of the first research question was to construct possible causal
relationships between school-related parental satisfaction and parental perception of
school reputation. Consistent with Skallerud (2011), the study examined the impact
of parents’ satisfaction on parent-based school reputation so as to determine the
direction and strength of the relationship, hypothesising a positive relationship (H1).