Consulting businesses that need to establish expertise and build relationships often depend on informative promotional tactics. If you need to introduce a new product or service, use informative tactics to educate your market on the features and benefits of the product. This helps them realize how the new item or service will resolve a problem in their lives. Informative tactics also work after you revamp a product or service that most of your target market already knows about. The tactic helps them better understand how the improvements give it more value.