The Entrepreneur
Needs:The Entrepreneur is a highly motivated individual who wants to achieve great things in life. The Entrepreneur is driven by needs of self-transcendence, so his aims are related to the pursuit of meaningful actions, purpose in life and going beyond basic, individual and social needs. The Entrepreneur develops new ideas, products and services in a very innovative way.
Knowledge:The Entrepreneur’s knowledge is the result of a continuous learning process and his successful adaptation to challenging situations. When the Entrepreneur has an idea in mind, he knows how to make it work. The Entrepreneur’s knowledge is mainly based on facts and on a set of techniques and principles applied to action. His experience-based knowledge is acquired through physical, verbal or mental practice, not necessarily by going to school. Some people call this knowledge know-how, procedural knowledge or empirical knowledge.
Values:The Entrepreneur adapts easily to his environment and has a talent for developing useful social networks. He rapidly understands contextual values and becomes quickly familiar with the norms recognized by individuals in administration, organizations or government. The Entrepreneur is able to acknowledge different points of view, but will also firmly confront competitors. The Entrepreneur will defend his project to the death and is not afraid of conflict with opponents.