The farm survey examined seven potential reasons for adoption among farmers, categorized as monetary or non-monetary drivers. Table 3 (Drivers of adoption of technological innovation) summarizes the responses. Considering all sample groups combined, the most frequently-reported reasons given for technology adoption were peer pressure (other farmers / recommendation from DTDP staff, 30.5%) followed by cost reduction (26.8%) and environmental conservation (16.1%). Table 3 also reveals differences in prioritization across sample groups, with respondents within the integrated farming group reporting strongest concern for the environment (25.6%). The ratios of monetary : non-monetary drivers indicate that growers of coffee (NSR2 group) and ornamentals are the most commercially oriented of the six sample groups. These respondents are the most intensive users of external chemical inputs and place highest priority on monetary factors in the adoption decision. In aggregate, 38.1% of survey respondents reported DTDP as the primary source of technical knowledge and advice.
Though the prominence of short-term financial drivers among respondents from all groups is itself unsurprising, the relatively high mean frequency of environmental conservation (16.1%) as the primary reason for adoption also points to a longer-term perspective among beneficiaries. Overall, the data indicate (a) a stronger than expected influence of non- monetary drivers in the adoption decision;; and (b) DTDP’s role as the primary communication channel for delivery of technical advice and knowledge.