1.In 1983, while on a company trip to Milan, Italy, Schultz observed the immense popular city of coffee, which was central to the national culture.
2.In 1983, there were around 200,000 coffee bars in Italy and 1,500 coffee bars in Milan alone.
3.The espressos bars in the cities had trained baristas who used high-quality Arabica beans to prepare espresso, cappuccino, and other drinks.
4.Schultz witnessed that though each coffee bar had its own individual character, all provided a sense of comfort and the ambience of an extended family.
5.During his week-long stay in Milan, he made frequent visits to espresso bars.
6.These visits were a revelation to Schultz, which he described in his book thus