Kyoto, Japan-based Nintendo held back from smartphone games, but in March announced an alliance with Japanese mobile game company DeNA to develop games for mobile devices. In the end, Pokemon GO was a pet project for its late president, Satoru Iwata, said Nintendo game designer Shigeru Miyamoto. “Nintendo has created a wide variety of games and game devices. All of them have helped to expand the game population,” Miyamoto said. “Pokemon GO and Pokemon GO Plus represent another step in realizing that mission.” Conveying how the game might actually work is a challenge, acknowledged Tsunekazu Ishihara, president and CEO of Pokemon. “You find the Pokemon with the smartphone. You’ll have a map on your mobile device to find the Pokemon and you can try to catch them,” he said. A video virtualisation of the game seemed almost hallucinatory, with images of the Pokemon showing up on a screen operating like a video camera and masses of people chasing through streets. Ishihara said one of the biggest challenges of designing the game is ensuring that the real world location data gathered by GPS and replicated in the game would not put people in danger. “You don’t want people rushing into traffic,” he said. - See more at: http://indianexpress.com/article/technology/social/pokemon-go-android-ios-launch/#sthash.LaSYzJXz.dpuflaunch/#sthash.LaSYzJXz.dpuf