There’s no doubt that the principle of utility is difficult to apply in specific cases. Stacy would find it hard not to give an extra force to her own outcomes, unintentionally sliding back to an egoistic mentality. But there are ways to compensate for self-serving bias. Sissela Bok recommends adopting a "principle of veracity" which gives an initial negative weight to lies.5 The administration of a utilitarian ethic may get complicated, but the ideal of caring about what happens to all people has a long-standing place in ethical discussion.