The remainder of this paper is organized as follows. In Section 2, I situate research on CMS in the
context of Green IS, discuss the literature on persuasive systems, and articulate the research
questions. In Section 3, I describe the research methodology. In Section 4, I present and discuss the
research findings. In Section 5, building on the findings, I theorize on persuasive systems design in
the context of environmental sustainability, and develop four propositions. In Section 6, I conclude by
discussing the study’s contributions, limitations, and future research possibilities.