at a restaurant. How was the food? How was the service? Did you find dried cof- foe marks on the side of cup? Did the person waiting on you smile and your make you feel welcome? Writedown your experiences on a piece of paper try to recall the atmosphere, your mood, whether people were Smoking around you, if young children were misbehaving, and the menu Selection. Now using your notes to recreate your experience, think about the factors that made the eating ex- perience pleasant or unpleasant. The point here is that your satisfaction in con-suming this meal was due to a combination ot tangible and intangible factors involving the meal self and the Service you received. Similarly your product (the sponsorship package), and the Services you provide (the extra touches), will be important to the overall sponsorship experience for your client company. You will have to consider both these dimensions as you design your Sponsorship package