Mimetic pressures force social actors to seek examples of established behaviors and practices to follow through
voluntarily and consciously copying the same behaviors and practices of other high-status and successful actors
(DiMaggio & Powell, 1983), due to the belief that actions taken by successful actors will be more likely to get
positive outcomes. In addition, through imitating, actors can reproduce with a minimal effort on search costs and
experimentation costs, and avoid risks inherent from being the first-movers (Teo, Wei, & Benbasa, 2003).