This focus on the ethic of responsibility was greatly influenced by
Jost Krippendorf (1982, 1987) who argued that ecology should be
placed before the economy in tourism, not only for the sake of the economy
but for all who participate in it. He advocated a new form of tourism that would
“bring the greatest possible benefit to all the participants
— travellers, the host population and the tourist businesses, without
causing intolerable ecological and social damage” Krippendorf
(1987:106). This new form of tourism that directs our attention to behaviour
and actions by individuals that are influenced by ethical principles
was essentially the agenda for responsible tourism (Blackstock