Regarding the effect of process control on new product performance, the empirical evidence is mixed suggesting negative (e.g., Bonner et al., 2002), positive (e.g., Tatikonda and Montoya-Weiss, 2001) and non-significant (e.g., Rijsdijk and van den Ende, 2011; Poskela and Martinsuo, 2009) effects of process control of new product performance.