If 2014 was all about LOCALIZASIAN – innovations by Asia for local Asian markets – then the big opportunity in this space for 2015 is language localization.
Indeed, consumers are already expecting brands to cater to them in their local languages: 73% of consumers in Vietnam and 76% in India expect brands to provide mobile content/apps in a language they understand (Ovum, April 2014). In 2015, rising numbers will demand the same services in the global English-speaking market to be available in their own local languages.
So, with more intelligent learning platforms and the proliferation of crowd-sourced language initiatives, it's high time you innovated in order to cater to consumers in all corners of Asia in their own local languages – take inspiration from the examples below!