(CNN)A Massachusetts police chief took to Facebook on Sunday with an impassioned plea to addicts after his town saw four overdoses in the span of 24 hours.
Gloucester Police Chief Leonard Campanello wrote a post urging addicts to get help.
"Your life is more meaningful than your death," he wrote. "Don't be ashamed of your illness. We are not ashamed of you, It's time...come and get the help.