All we do must be economically, socially and environmentally sustainable. It is all highly connected and equally important for our future growth. Our starting point is the desire to make more sustainable fashion choices available, affordable and attractive to as many people as possible. At the same time we can address the challenges in our industry. Clean water, climate change, textile waste and wages and overtime in supplier factories are some of the key issues. And generally our planet is facing scarcity issues on many fronts and still too many people live in poverty.