CURRENCY-NEUTRAL SALES INCREASE IN MOST REGIONS
In the first quarter of 2013, currency-neutral adidas Group sales grew in all regions except Western Europe and Other Asian Markets. Revenues in Western Europe decreased 6% on a currency-neutral basis, as growth in France and Poland was more than offset by sales declines in Spain, Italy and the UK. In European Emerging Markets, Group sales increased 3% on a currency-neutral basis due to sales growth in the Middle East, South Africa and Russia/CIS. Sales for the adidas Group in North America grew 3% on a currency-neutral basis, driven by 5% growth at adidas and 19% growth at TaylorMade-adidas Golf. Sales in Greater China increased 6% on a currency-neutral basis. Currency-neutral revenues in Other Asian Markets declined 4%, as double-digit increases in South Korea were more than offset by sales declines in Japan. In Latin America, sales grew 12% on a currency-neutral basis, with double-digit increases in most of the region’s major markets. Currency translation effects had a mixed impact on regional sales in euro terms.