ABOUT THIS REPORT
Lotte Group remains dependent on the Japanese and South Korean markets. Despite its joint venture with Hershey Co and its acquisition of E Wedel, Lotte Group has not been able to move aggressively into wider emerging markets. Packaged food is a relatively modest part of Lotte Group’s interests. It’s most recent focus has been on building a stronger retail network in South Korea. It recently acquired the Hi-Mart electronics retail chain.
Euromonitor International's report on Lotte Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.
Company and market share data provide a detailed look at the financial position of Lotte Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lotte Group.
This report examines:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
A detailed SWOT analysis of Lotte Group provides strategic intelligence on:
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
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TABLE OF CONTENTS
Scope of the Report
Scope
Strategic Evaluation
Lotte Group a conglomerate with a confectionery focus in foods
Lotte Group increases focus on retail
Lotte Group remains reliant on Japanese market
SWOT: Lotte Group
Key strategic challenges and objectives
Competitive Positioning
Emerging market presence boosts top players
Jostling for position in top 10
Competitive positioning
Acquisitions and emerging markets fuel growth
Private label loses out as emerging markets rise
Market assessment
Japanese market weighs down Lotte Group
Market Assessment
Lotte Group remains overly reliant on Japanese market
Strong presence in confectionery
Confectionery
Headwinds in Japanese confectionery
Gum market to suffer declines in Japan
Emerging markets to lead growth in confectionery
Chinese prospects in confectionery
Bakery
Lotte Group will need to look to emerging markets
Push deeper into Indian and Chinese sweet biscuit markets
Ice Cream
Failure to enter Chinese market detrimental for Lotte Group
Lotte Group should make investments in Chinese ice cream
Entry into Indian and Indonesian ice cream more of a challenge
Chilled Processed Food
Opportunities limited in chilled processed food
Brand Strategy
Lotte gum brands struggle in 2012
Xylitol struggles in stagnant Japanese market
Weak commitment to packaged food feeds through to sales
Operations
Asia Pacific focus in operations
Recommendations
Reduce reliance on mature markets