Nearly half of respondents did not notice the written warning on the label or the picture of a baby’s bottle with a cross through it. Some (12%) did not understand the meaning of the cross through the bottle. The cartoon bear and her cub seem to provide the most salient misinformation, and the warnings on the label are inadequate to ensure safe and appropriate use of this product. The data suggest that the image of the Bear Brand misleads parents, who believe the coffee creamer is a suitable food for babies.