I think its definitely here to stay. There were always daddies, it just doesn’t seem like there was an obsession like there is now. I came from the generation of gays (in the 90’s) where we all wanted to be super buff, in contrast to the 70’s and 80’s, where gay men were fit but not as muscular and big. The 90’s were different in that sense, where it was all about getting big. My generation of gays are now growing up and are in their 40s and 50s and we are maintaining those bodies. I think this is appealing to the younger generation of gays…big strong daddies with big muscles…but that’s just my theory.