At present, consumers are masters of their incomes. Social stratification differentiates
incomes and determines significant variations of the consumption structure. Knowing the
structure of the consumer’s attitude is a good opportunity to investigate the causes
determining the acceptance or rejection of a produce. The most important means is
researching consumer’s desires.
Question no. 1 in our questionnaire, “Do you drink coffee?” is a filter question. As a
result of the answers we got to this question, we could see that 56% of the people we
questioned drink coffee; 17% answered hey do not drink coffee at all; and 27% answered they
only drink coffee sometimes. Thus, the 17 people answering they never drink coffee were
removed from the study.
The answer to question, “How often do you drink coffee?” resulted in the following
answers: 92% of the respondents answered they drink coffee daily; while 8% answered they
drink coffee occasionally.
The answer to the question, “Who purchases the coffee in your family?” showed that
it is the housewife who does it (76% of the cases).
As for the question, “How often do you purchase coffee?” 40% of the respondents
answered they purchase it once a month, 28% answered they purchase it twice a month, and
20% answered they purchase it rather seldom.
As for the amount of coffee people purchase, the figure below shows that 40% of the
coffee purchasers prefer packages of 500 g, while 36% prefer packages of 250 g