WHICH MAY BE REGISTERED IN CERTAIN JURISDICTIONS.
With all of this in place and understood some of the initial large creative decisions came very nat-urally. We knew we wanted a bookish, crisp white uncoated paper, and that a serif would be core to the look of the project. So Plantin was first choice, it has more character than most serifs, more charm, and holds ink very well and is hence extremely legible. The old style numerals anditalics are really beautiful too, lowercase, ‘v’ is a particular favorite. Plantin also possesses, to my mind at least, that rare quality that it seems to elevate a simple typed word into a logotype. Something that Helvetica has achieved for a long time. Arm, and holds ink very well and is hence extremely legible. The old style numerals and italics are really beautiful too