Questions:
1. Applying the Competitive Forces strategies, recommend and discuss a solution that
can regain the bank’s competitive advantage. Evaluate your proposed approach. Is it
ethical? (See Step One)
2. Applying the Competitive Forces strategies, recommend and discuss one or more IT
based strategies that can regain the bank’s competitive advantage. Evaluate each
approach. Are they ethical? (See Step Two)
3. Do you believe this recent and unique EB service holds great promise of providing
XYZ Bank with a competitive advantage once again? Why?
4. Do you believe this new EB service is cost effective? Why?
5. Do you believe that XYZ Bank should establish a fee once customers are
comfortable with the service and appreciate it? Why?
6. Irrespective of how convenient ATM and EB banking may be, in the eventuality that
all banks begin to charge for such electronic services, some people might think that
the banking industry should guarantee alternative ways of banking tha3t are free of
charge for those who may not want to pay for such services. What do you think of
this point of view and why?