Radio commercials should help listeners to visualize who is speaking ,how he or she is dressed,and where he or she is supposed to be.
In order to advertise a product in a radio commercial, you should mention the product by name several times.
However the name should not be repeated so often that it interferes with the natural flow of the commercial or bothers the listeners.
You should describe the product or at least the package in which it is sold.
This will help the listeners to look for the product when shopping.
There are terms an advertising copywriter needs to know before writing a radio commercial
that it interferes with the natural flow of the commercial or bothers the listeners.