Cookie
When the customer completes the required action on the merchant’s Web site, the cookie will allow the tracking software to collect the information needed to award the commission.
The following information would be collected:
Referring URL and affiliate
Total sale amount for commission
Date and time of sale
Unique order number of sale
How Long Does a Cookie Last?
The standard cookie period for affiliate marketing is thirty to sixty days.
Some merchants offer 999-day cookies, or even lifetime cookies.
The most essential element to affiliate marketing is tracking. Tracking software places a cookie on a user’s browser when that user clicks on an affiliate link.
The cookie period is determined by the merchant. If the user performs the desired action within the cookie period, the affiliate is awarded commission.