Motivation for exercise is a multi-dimensional
psychological characteristic influenced by an individual’s
intrinsic aspects, such as preferences, desires and fears,
and their extrinsic experiences, such as social acceptance,
friendship, abilities and competences (Weinberg & Gould,2011). At a time when the adoption of physically active habits
has been promoted in all sectors of the population (Haskell
et al., 2007; WHO, 2010), it is essential that the main motives
for specific population groups to exercise be evident, seeking
to contribute to their adherence and minimize possible
dropouts. The present study aimed to identify motivational
factors associated with exercise in a representative sample
of university students. This approach enables the identification
of the motivational characteristics of different strata
of individuals who exercise or could be exercising, making
available relevant information that promotes more effective
interventions aimed at encouraging exercise in the university
environment.