The packaging is moulded to the product, made distinctively so the product separate ‘box’ is sticking out from the flat back. This makes the product appealing, sturdy through transit and appealing.
Easy to handle, easy to open and is a light weight product.
Packaging is single use. Product is stored in ‘reuse’ fashion.
Purpose is to transport and protect the product.
Could be broken with sufficient weight.
Shows brand, product, purpose, size and outline of the product to show suitability to consumer.
Demonstrates ‘pink’ colour for brand, relates to original ingredient of ‘paw paw’.
Recyclable packaging.
Informative pack about brand and benefits of use.
In summary: The packaging is relatable, appealing and easy to use. The product appeals to wide range and ‘niche market’ by demonstrating natural product.