Selena Gomez's website is a multi-page website where each hyperlink in the header is linked to a web page. However if scrolled down, we can see highlights of the content given in the webpages like a tweet from her social update page etc.
The header contains all the hyperlinks from the fans can have access to relevant web page. This makes navigation easier for the fans.
In order to brand herself, she has worked on to the concept of synergy where she has launched a new brand by the name of "NEO" in collaboration with Adidas, another well known brand. The website includes features where the fans could buy products from this collection online.
Globally, social media has gained popularity. Fans and the artists are now connecting through social mediums such as Facebook, Twitter, Instagram etc. In the image, it shows the latest tweet of Selena, where the fans can comment and keep a track of the activities the artist is involved in. This is followed by a strip which says,' Get more Selena Gomez' followed by other social media links.
As soon as the website is opened, it shows the music video of Selena's new song from the lastest album. The video covers the entire page. On the top right corner the fans are given an option to download the album through itunes.
On the lower left corner, the text says "Enter Site", which means that this is the hyperlink to enter to Selena's website.
Displaying the latest music video in the beginning of the website is a relatively new convention which is followed my many artists such as Selena Gomez and Sam Smith etc.
The website allows the fans of the artist to join the fan club by registering through this option. This helps to develop direct address with the artist since the fans in the fan club receive all the updates automatically.
This website also follows some of the common conventions followed by most of the webistes i.e. that they have their music videos on their website. The fans can play the video from the website rather than searching them on other mediums. Furthermore it gives a hyperlink 'More Videos' which guides the fans to the web page where all other videos can be seen.
The website also contains media that includes pictures and videos of Selena Gomez e.g. if the artist has been featured in the front cover of a magazine, or has visited any village for a charitable cause etc.
Selena Gomez not only promotes herself through selling products. She also works for charitable causes. The unique feature in this website is that her charity related works are shown to her fans. Her collaboration with UNICEF has made her its Ambassador. This has led to her being well known globally.
Added to the website is another feature where the fans can solve questions through a poll.
The website follows the conventions of having the website copy rights and privacy policy mentioned in the footer. However the footer in the website also contains a link to a website which guides the children and their parents on how to take safety measures on social networking websites. This is a relatively new feature found on such websites.
This website belongs to the famous Pop music singer Selena Gomez who was well known as a young actress in Disney TV Shows and Films. The songs sung by Selena fall under POP genre. The target audience of such a website are young girls aged 10 to mid twenties and in particular for those fans who are willing to buy tickets and other products that are endorsed by the artist herself. The website is not only promoting the artist through her music but also by her involvement in external activities such as charitable causes.