For political and diplomatic reasons, West German politicians carefully avoided the term "reunification" during the run-up to what Germans frequently refer to as die Wende. The official[1] and most common term in German is "Deutsche Einheit" (in English "German unity"). German unity is the term that Hans-Dietrich Genscher used in front of international journalists to correct them when they asked him about "reunification" in 1990.
After 1990, the term "die Wende" became more common. The term generally refers to the events (mostly in Eastern Europe) that led up to the actual reunification; in its usual context, this term loosely translates to "the turning point", without any further meaning. When referring to the events surrounding unification, however, it carries the cultural connotation of the time and the events in the GDR that brought about this "turnaround" in German history. However, civil rights activists from Eastern Germany rejected the term Wende as it was introduced by SED's Secretary General Egon Krenz.[2]