This study is about the discoveries on the factors affecting customer satisfaction in after-sales service. It helps to extend the understanding on the factors that may exist and its influence towards customers’ satisfaction, an important element
in retaining a profitable business relationship with the customer. After-sales service which is a part of customer
relationship management (CRM) helps to enhance a customer’s loyalty. To date, there have been very minimum studies that were conducted by taking into consideration the after-sales service in business organizations particularly the electronic industry in Malaysia. Therefore from the data presented in this study, it can be expected that the findings can benefit both industrial and academician by giving a new source of ideas and information.
There are three research objectives of the study;
1. To investigate the effects of delivery on customer satisfaction,
2. To investigate the effects of installation on customer satisfaction and
3.To investigate the effects of warranty on customer satisfaction.
Results indicated to confirm on the earlier literature that there was strong relationship between the dependent variables of customer satisfaction and three independent variables