Optimized music licensing
Let me tell you one thing that absolutely isn’t going to change in 2015: popular music artists with hit singles will still be criminally underpaid, and everyone will still be questioning where they stand on streaming music. If the music industry expects to compensate for lower revenue coming in due to the decline in digital download sales, ripping song libraries from popular services like Spotify isn’t going to help matters much. No, to do that the music industry will need new sources of revenue, which it can do though new, enterprise-esque licensing strategies. At some point, the startup world will produce such a strategy that allows record labels to move its licensing efforts beyond TV commercials, big budget movies, and streaming music services. There’s lots of untapped potential for music licensing deals for retail stores (both physical and web), mobile gaming, and more.