Venue Set up:
A space with 4 main sections:
1. Stage Area where the celebrity will be staioned most of the time - Needs a big screen in the back to project the TVC. By the side is also where we can put the food and drinks table for press.
2. In front of the stage - where press and bloggers will be seated
3. Lower Left fronting stage : where we will have cosy (and relatively quiet) interview set up -- this is where we can have a small sofa set up (please refer the proof point videos shared with Sathi earlier);
after the program this is where our bloggers and kids will also be interviewed (similar to the proofpoint videos sent to you earlier)
4. Lower right area fronting stage will be the Kidstime DEMO Area: as discussed, we need a backdrop with Kidstime branding, 2 large TVCs -- one each for the GAMES section and the E-BOOKS section. A mobile phone will be attached to the Game screen and a tablet to the E-Book screen. Two chairs in front of each will give kids and their parents) the opportunity to project what they are playing with/reading on to the big screens.
In addition the demo area will have a small smart table for kids (maximum 6 tablets) where other kids can also play with Kidstime.
Note: tablets and mobile phones will be loaned by Samsung TH. Agency needs to source the rest, including small tables for the demo units for kids.
Video Coverage and Expected Output:
From the video we expect the following edited versions -
- Event coverage (edited down to 10 min)
- 45 sec video featuring the Celebrity blogger and her participation in the event
- 30 sec video - celebrity and kid 'proof point' video
- 3 other 30 sec videos - showing 3 interviews with other parents and kids
Preferred 2 camera set up. Stationary cam during event - on stage. Roving cam catching audience reaction, demo area, etc.
Stationary cam before event to interview celebrity for proof point video.