The order fulfillment process involves more than just filling orders. It includes all activities necessary to define customer requirements, design a network and enable a firm to meet customer requests while minimizing the total delivered cost.
At the strategic level, it is necessary to consider which countries should be used to service the needs of various customers, manufacturing and logistics costs, tax rates and where profits should be earned to legally minimize taxes, as well as import and export regulations.
While much of the actual work, at the operational level, will be performed by the logistics function, the process needs to be implemented crossfunctionally in coordination with key suppliers and customers.